Project Launch: Huckleberry Café & Catering

We are so pleased to announce the launch of the new Huckleberry website - version 2.0!

I had the honor of creating the first one back when the restaurant first opened, so I was thrilled to help them with the update.

We kept the look and feel of the Huckleberry branding (including the yellow polka dots!) and gave it a fresher and updated look with the new website. We were fortunate to be able to use the beautiful photography shot by Matt Armendariz for the Huckleberry cookbook. Beautiful photography makes a huge world of difference in how you present your product or service. We made the photos large to feature their artisan baked goods.

The site was programmed in Wordpress so that the team could make menu changes easily and immediately if needed. The site responds nicely on mobile devices so that people "on the go" could order take out, get directions and contact the shop.


If you live in Los Angeles, this place is a "must" for delicious and seasonal home cooked meals made with the finest and freshest ingredients.

Huckleberry is located at 1014 Wilshire Blvd, Santa Monica CA 90401.

Art: Philippe Halsman and Salvador Dali

Philippe Halsman and Salvador Dalí collaborated on many photography projects with Halsman shooting Dali as the subject. The most famous one is Dalí Atomicus, which depicts the artist Dalí suspended in air with a bucket of water, three cats, a chair and the Leda Atomicus painting.


The photo was created in 1948 with a complicated set up and team working together to make all the subjects appear in suspension, at the same time, in an interesting composition. Philippe was a creative genius when it came to setting up a picture with props and techniques which would normally be created very easily and quickly today in Photoshop.

TIME Magazine recently listed Dali Atomicus as one of "The Top 100 Photographs of All Time" and features the process of how the photograph was created in the video below.

The video is narrated by my dear friend Irene Halsman, Philippe Halsman's daughter.

You can read more about the 37 year collaboration and friendship between Philippe Halsman and Salvadore Dalí here:

View more samples of Philippe Halsman's work on his website:

Los Angeles: Grand Central Market

After participating in a peaceful protest in downtown LA last weekend, we decided to head to the Grand Central Market for lunch. After walking for three hours straight, we were ready to eat!

There are many options at this massive indoor food market, and we decided to go to try Berlin Currywurst. Currywurst is the most popular street food in Germany. They offer a pared down menu and the food is presented in an authentic and simple way.

I had the original Bratwurst with special tomato curry sauce (you tell them how hot you want it), with a beet salad and fries on the side. It hit the spot.

Berlin Currywurst has two more locations, one in Silverlake and another in Chelsea Market, NY.

Grand Central Market DTLA, 317 S Broadway, Los Angeles, CA 90013

In the Studio: New Business Cards!

I just redesigned my business cards and had them printed with  They offer a selection of different papers – I chose the Luxe line. The paper stock is nice and heavy, and even smells good!

I was inspired by a floor tile pattern I had seen and made it my own. Inspiration is anywhere you look for it.

If you need help with your business card design, feel free to contact me. I would love to help.

Project Launch: Rustic Canyon

We're proud to share this latest restaurant website project.

Rustic Canyon Wine Bar & Seasonal Kitchen grew from a series of dinners that founder Josh Loeb held inside his family’s beautiful tree house of a home nestled in Rustic Canyon, an intimate neighborhood carved into the mountains of Santa Monica.

The restaurant is an extension of this, where friends near and far can come together and celebrate the best things in life: great food, great wine, and great people.

Rustic Canyon offers a regularly changing menu of Farmers’ Market-inspired dishes with ingredients that come from local farmers, ranchers, and fishermen who practice sustainable agriculture.

I've been working with the Rustic Canyon Restaurant Group since I first designed Josh and Zoe's wedding invitations and website years ago. Over the years, I've seen the restaurant group grow and expand and have helped them with their sister restaurant websites.

Just in time for their 10th Anniversary, Josh was ready to update Rustic's website and I couldn't be more thrilled.  He really wanted to keep the branded look of the previous site, while also making it feel up to date and user friendly.  This entailed building it in Wordpress and using larger photos to show of the delicious food, ingredients and restaurant.

The site was created to be mobile-friendly and easy for the management to make daily menu changes on their own in the back-end of the site.

Photos by Rick Poon. Dishes from their 10th Anniversary Dinner Series.

Photos by Rick Poon. Dishes from their 10th Anniversary Dinner Series.

From Josh:

"Sheila is fantastic to work with. We've had a longstanding relationship with her dating back to when she designed the website for our wedding, and then moving on to our restaurants like Huckleberry and Milo & Olive. She recently did a much needed revamp of our Rustic Canyon website and it looks great.  Sheila is creative and collaborative and really easy to work with.  We're looking forward to working with her on our new projects." 

– Josh Loeb, Rustic Canyon Family of Restaurants

Los Angeles: Smorgasburg

Last weekend, Michael and I went to check out Smorgasburg in Downtown Los Angeles (DTLA). We were curious to check it out since we frequented the one in Williamsburg when we lived in Brooklyn.

It was pretty easy to get to and there was ample parking in a multi-story lot. There were plenty of vendors so we had a good variety to choose from. We had fun sampling and people watching. I regret not trying Lobsterdamus - next time!

Check out SmorgasburgLA every Sunday. Fall hours are 10am-4pm and the parking is free for for the first two hours.

Smorgasburg is located at Alameda Street and Bay Street in the ROW DTLA development.


Pork Belly Potato Scallion Pancake Tostada AND Sichuan Spicy Cold Noodles from Chinese Laundry.

Pork Belly Potato Scallion Pancake Tostada AND Sichuan Spicy Cold Noodles from Chinese Laundry.

These beauties caught my eye...

These beauties caught my eye...

black truffle + honeyed hazelnut AND pecan + chicory coffee caramel from Wanderlust Creamery.

black truffle + honeyed hazelnut AND pecan + chicory coffee caramel from Wanderlust Creamery.

photo credit: @smorgasburgla

photo credit: @smorgasburgla