Josh Loeb & Zoe Nathan of Rustic Canyon Family of Restaurants (Rustic Canyon, Cassia, Milo & Olive, Sweet Rose and Huckleberry) approached me to work on their latest restaurant project, Tallula's, an ingredient-driven, neighborhood Mexican restaurant. The objective was to create a brand identity that was warm, welcoming, festive and fun. Listed by eater.com as one of the most beautiful restaurants of 2017.

Food and Interior Photos by Rick Poon.

tallulasrestaurant.com

Services:
• Logo Design
• Menu Design
• Stationery
• Website Design & Development
• Signage

Press:
foodandwine.com
goop.com

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Listed as one of the "Top 10 Restaurants in Sacramento" by Michael Bauer of the San Francisco Chronicle, Hawks Public House is a farm-to-fork gastropub restaurant with Provisions, an artisanal "to go" shop next door.

Services:
• Logo Design
• Stationery
• Menu Design
• Website Design & Development
• Email Campaign Template
• Print Collateral
• Signage

www.hawkspublichouse.com

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Acclaimed interior designer Lori Backen approached us to work on the restaurant branding and design for French Blue, Napa Valley. The menu was inspired by the fresh and organic produce from Rudd Farms Gardens nearby.

The French Blue boy became the perfect symbol to convey a rustic "farm to table" menu along with a welcoming and cheerful atmosphere of the restaurant.

Press:
The 10 Most Beautifully Designed New Restaurants
Architectural Digest

Services:
• Logo Design
• Stationery
• Menu Design
• Website Design & Development
• Email Campaign Template
• Print Collateral
• Retail Design & Packaging
• Signage

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"Sheila worked with me and Lori Backen on all of our branding: logo development and its applications, web design and ongoing development, menus, all other on-line venues, proprietary/branded retail product line and items like custom china and staff uniforms. We love Sheila. She is a brilliant artist, savvy designer and has helped us navigate our desire for restrained but clear and strong branding."

– Stanley Morris
   French Blue Napa Valley

The Milk & Honey hand and body wash and lotion set is made with natural fragrances & essential oils and do not contain parabens or synthetic dyes and fragrances. The design is clean and pure to mimic the clean and pure ingredients of the products. The nostalgic "look" is a nod back to times when people were using milk and honey as raw beauty products.

Services:
• Logo Design
• Package Design

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Chef Arnold Eric Wong approached me to create the branding for his latest project: The Beehive – a 60's inspired bar and eatery located in the heart of San Francisco's Mission District.

Craft cocktails and tasty bar bites are heralded by Chef Arnold Wong (Bacar, Eos) and Chef Phil West (Range), both co-owners of The Treasury.

The fun mod graphics were created to reflect the mid-century interiors and general attitude from that era.

thebeehivesf.com

PRESS

Services:
• Logo Design
• Stationery
• Menu Design
• Website Design & Development
• Email Campaign Template
• Food Labelling & Packaging
• Signage

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Website redesign for the very popular artisan bakery and café located in Santa Monica.

We kept the look and feel of the Huckleberry branding (including the yellow polka dots!) and gave it a fresher and updated look with the new website. We were fortunate to be able to use the beautiful photography shot by Matt Armendariz for the Huckleberry cookbook.

The site was programmed in Wordpress so that the team could make menu changes easily and immediately if needed.

Services:
• Website Design & Development
• Menu Design

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The Coffee Company, established in 1978, is a family-run New American Diner, located by LAX, serving locals, tourists and loyal patrons. It’s menu is primarily breakfast and lunch staples with some dishes of modern Cajun and Middle Eastern influences.

Baraneh approached me to help update the look of the restaurant with a new logo and visual identity. The objective was to create a look that felt “established” while being friendly and casual. The illustration of the restaurant appearing on the menu covers and t-shirts give it a warm friendly neighborhood feel.

thecoffeecompanyla.com

Services:
• Logo Design
• Menu Design
• Stationery
• Website
• Illustration
• Signage
• Uniforms
• Instagram Strategy

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Olivina came to us to design packaging for a line of Sea Salt soaps with fragrances and ingredients from different countries. I chose to use vintage images of each fragrance in the background covered with handwriting and a stamp to emphasize the idea of a travel postcard for far away places.

Services:
• Logo Design
• Package Design
 

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Simplethings Restaurant is located in sunny Los Angeles. The menus are "no nonsense", simple, good food.

We were hired to create their brand identity, website and menus. We created a clean and cheerful look for the restaurant. The restaurant's motto is "life is short, eat simplethings". We couldn't agree more.

Services:
• Logo Design
• Website Design & Development
• Business Cards
• All Day Menu
• Catering Menu
• Illustrations

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SmartyPants are all-in-one delicious chewable gummy vitamins. Courtney Nichols Gould hired us to help update their bottle label package designs, daily packets, and various marketing materials. The design direction reflects their product: bold, fun, innovative and smart.

Services:
• Package Design
• Stationery
• Web Design
• Advertising
• Brochure Design

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Bread & Buzz hired us to help update Burn 60's identity and print collateral. Burn 60 Studios is a boutique fitness studio which offers group strength and cardio classes in 60 minute increments in their Brentwood and West Hollywood locations. The objective was to create a bold, sleek and modern look with a boutique feeling. The concept of the "U" speaks to the individual, communicating a personal and motivating message to it's clients.

Services:
• Logo Design
• Stationery
• Print Collateral
• Signage

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Sweet Rose Creamery makes small batches of hand-crafted ice cream, toppings, and fresh cones daily in their kitchen in Santa Monica.  They use only high quality ingredients and their kitchen is 100% GMO free and kosher certified

They approached us to design their pints for ice cream and business cards.

Services:
• Business Cards
• Ice Cream Pint Design
• Signage

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Peet's approached us to design their food packaging labels for their "to go" snacks and food products sold in their stores. The labels were created using their established branding, but designed with a separate look for the small label format to wrap around the products.

Services:
Food Package Design
Print Production

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Located in Los Angeles, S'more Bakery creates hand-crafted s'mores and other nostalgic treats. We were approached by Sarah the head baker to create a logo which was fun, friendly and nostalgic yet modern. This design concept was then carried over to their packaging and website.

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"I have had the great privilege of working with Sheila over the course of the last year. She has a keen sense of graphic design and has captured beautifully the nature of my brand and the type of image I want to project. With her help, my business has blossomed over the last year. I continue to reach out to her for help with new projects because of her professionalism, creativity, and ability to tranform my concept into a concrete vision."

– Sarah Warren, S'more Bakery

Services:
• Logo Design
• Package Design
• Website Design & Development

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Rustic Canyon Wine Bar & Seasonal Kitchen grew from a series of dinners that founder Josh Loeb held inside his family’s beautiful tree house of a home nestled in Rustic Canyon, an intimate neighborhood carved into the mountains of Santa Monica.

The restaurant is an extension of this, where friends near and far can come together and celebrate the best things in life: great food, great wine, and great people.

Rustic Canyon offers a regularly changing menu of Farmers’ Market-inspired dishes with ingredients that come from local farmers, ranchers, and fishermen who practice sustainable agriculture.

The site was created to be mobile-friendly and easy for the management to make daily menu changes on their own in the back-end of the site.

"Sheila is fantastic to work with. We've had a longstanding relationship with her dating back to when she designed the website for our wedding, and then moving on to our restaurants like Huckleberry and Milo & Olive. She recently did a much needed revamp of our Rustic Canyon website and it looks great.  Sheila is creative and collaborative and really easy to work with.  We're looking forward to working with her on our new projects."
–Josh Loeb, Rustic Canyon Family of Restaurants

Services:
• Website Design & Development
• 10 Year Anniversary Logo

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Drawing from an international background, Fig & Magpie offers a variety of baked goods and confections inspired by exotic flavors & textures from around the world. With high quality ingredients that are local and imported, their product line consists of cupcakes, cookies, candies, and marmalades.

We were delighted to help them with their identity and packaging needs.

Services:
• Logo Design
• Illustration
• Package Design
 

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This is not your ordinary plant store.

The Plant Provocateur is a stylish and chic plant store located in Silver Lake, Los Angeles. The shop is inspired by their love of nature and modern design and sells unique and exotic plants.

We created a sexy and mysterious brand identity and iconography, along with stationery materials, poster, ads and labeling for their 100% pure botanical essential oils line.

Services:
• Logo
• Stationery
• Packaging
• Signage

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Saola by Hannah An is a fast-casual restaurant offering high quality Vietnamese homestyle cooking but with a modern twist.

The name Saola was inspired by the Asian unicorn; a rarely-seen mammal that lives in Vietnam.

You can visit Saola by Hannah An at the USC Village.

Services:
• Logo Design
• Menu Design
• Stationery
• Signage
• Uniforms

OPENING AUGUST 2018

Poco Dolce is an award-winning chocolate & confection company based in San Francisco. Kathy Wiley came to me to create several lines of packaging projects, as well as update and oversee production of existing packaging items and marketing materials. The designs are minimal and modern with pops of color to stand out in the marketplace.

Services:
• Stationery
• Package Design
• Website Design
• Print Collateral
• Signage

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Roughan is the international design firm of acclaimed interior designer Christina S. Roughan. Roughan’s design portfolio is known for deft combinations of texture and subtle color while combining modern traditional accents to create livable, crisp interiors.  She has designed interiors throughout the world and her client range is as diverse as their locations.

Christina hired us to create a beautiful site to showcase and organize her vast portfolio of work. The main goal was to make it as user friendly as possible while showcasing the interiors in an elegant way.

"Working with Sheila has been such a wonderful experience.  She listens carefully to your needs and really works with her Clients to achieve the highest standards that pertains to each job.  Her aesthetic allows her to tailor every clients brand into a unique vision.  My website only got better and I am thrilled with the results.  Sheila is amazing and I highly recommend her talents to anyone." –Christina Roughan

Services:
• Website Design & Development
• Email Campaign Template

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Nolaluna is a world-class entertainment and dining venue featuring a renowned international ensemble of circus artists, singers, musicians, variety acts and comedians, located in the South Market District of New Orleans. The evening’s three-hour extravaganza is complimented by a fine four-course dinner.

Chef Arnold Eric Wong approached us to help with the brand refresh for E&O Trading Company located in Union Square, San Francisco. The look was to be modernized and simplified from the previous version, while evoking the feeling of home cooked Asian fare.

Services:
• Logo
• Stationery
• Signage
• Advertising
• Print Collateral
• Web Design
• Email Template Design

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The late Philippe Halsman is a legendary American photographer who has photographed hundreds of LIFE magazine covers, famous portraits of notable figures and experiments with the artist Salvador Dali. Phillipe’s family came to us to help them create an online portfolio to display his work. Yellow was the color of one of his walls in his studio, so we embraced his signature color in the design. The goal was to make the website feel modern, while also throwing back to the 1950's era that was the height of his success.

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"We're getting all kinds of great feedback on the website: positive, appreciative, and enthusiastic! Many heartfelt thanks from all of us for the superb job and for your amazing patience and responsiveness."

– Steve Bello & Irene Halsman, philippehalsman.com

Acclaimed Interior Designer Lori Backen creates warm and inviting interiors that are sophisticated yet very comfortable. She's worked on several high profile projects nationwide including the Sundance Institute, Robert Redford's private residence in Utah, as well as the guest suites at George Lucas' Skywalker Ranch. Along with residential projects, Lori Backen's commercial projects include hotels and restaurants. Architectural Digest listed French Blue as "One of the 10 Most Beautifully Designed Restaurants of 2012".

backeninteriors.com

Services:
• Logo
• Stationery
• Website

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Based in San Francisco, Joyfull Bakery has been serving fresh artisan baked goods since 1994. Their products are hand-crafted with love & the finest ingredients.

The objective was to create a fun and cheerful logo with a nostalgic nod to baking.

The website is a scrolling page with beautiful photography to showcase their delicious baked goods. The handwritten type treatment gives a hand-crafted feeling.

Services:
• Logo
• Website Design & Development
• Package Design

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This is a project created in art school and is still one of my favorite packaging projects.

The assignment was to bring an established brand from the fashion industry and create a beverage and snack packaging for it. I chose the Levis brand, and had to ask myself, what would the classic American jean brand's food and beverage product be? What would it look like?

The answer was classic potato chips and cola, of course! I then implemented elements of Levis to the packaging. For the bottle, I chose a brown glass which had a unique yet classic shape and painted the bottle caps "copper" for regular cola, and "red" for cherry flavored cola. The soda can was also painted "copper" with a label wraped around it.

For the classic potato chips, I created the window shape the same shape as the Levis logo and stitched the bag along the top.

The result was classic, modern and appetizing.

Product labels designed for Perfectly Crisp Parmesan Cheese Crisps sold at Whole Foods in California.

Services:
• Product Label Design
• Print Production

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Named “one of the teachers shaping the future of yoga,” by Yoga Journal, Jason Crandell has been an in-demand teacher at conferences around the world for more than a decade.

Jason and Andrea contacted us to create a fresh new visual identity for Jason as well as a comprehensive website which would house his busy schedule, extensive blog and online classes.

The objective was to create a down-to-earth and modern look for his identity and website to reflect Jason's personality.

jasonyoga.com

Services:
• Logo Design
• Website Design & Development

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Named one of the best personal stylists in San Francisco by San Francisco Magazine, Margaret Tan helps her clients tap into who they really are, enabling them to transform and express themselves with freedom and authenticity. She approached us to create a new brand identity and website. The goal was to create something that felt personal, while being chic, stylish and understated.

www.karlsaidso.com

Services:
• Logo Design
• Website Design & Development
• Email Campaign

Flatiron Bagel Co. hired us to create branding for their new bagel company opening in Los Angeles. The bagels are authentically made New York-style, so the visual identity was created to represent that through the logo, illustration icons and patterns.

Opening in 2017.

Services:
• Logo Design
• Iconography

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Distinct and memorable visual identities for a variety of businesses.

Identity packages include:
 • brand positioning
 • brand vision board
 • logo creation
 • secondary graphics
 • type & color system
 • color chips
 • style guidelines